mh.MARKUS HIRSCHCONSULTING & BUSINESS DEVELOPMENT
INDUSTRIAL AI

A CLEAR PERSPECTIVE ON DIGITAL INITIATIVES

Understand technology.
Make an
impact.

I help manufacturing and technology companies identify opportunities, shape digital initiatives and build lasting customer relationships.

Let’s talk
Technical grounding. Business perspective. Personal approach.
THE BIGGER PICTURE01 — 03
Make connections.
Enable better decisions.
AI & KNOWLEDGE MANAGEMENTDIGITAL TRANSFORMATION IN MANUFACTURINGCUSTOMERS & PARTNERS

THE STARTING POINT

Good solutions start
with the right questions.

Which challenge is worth solving? Where can technology make a real difference? And how do you turn an idea into an initiative people support?

I bring together business functions, IT and commercial decision-makers, drawing on experience in complex software projects, business development and long-standing customer and partner relationships.

HOW I CAN HELP

From an idea
to a clear direction.

Three areas of focus.
One shared purpose:
Make business value clear.

01
IDENTIFY OPPORTUNITIES

Put AI & knowledge
to work

The essential work often lies between enthusiasm for AI and a concrete business need. I help assess relevant use cases and make their potential value tangible.

  • Define and structure AI use cases together
  • Assess enterprise search and knowledge management
  • Develop requirements and a clear value proposition
A possible starting point +

A joint discovery workshop to understand your starting point, identify relevant use cases and agree the next assessment steps. The result is a prioritised foundation for your decision.

02
SHAPE THE INITIATIVE

Give digital transformation
a clear direction

New solutions need to fit operational reality. I help business functions, IT and solution partners reach a shared understanding, particularly in manufacturing.

  • Clarify needs and objectives with stakeholders
  • Structure solution options and business cases
  • Prepare decisions and discussions with partners
A possible starting point +

A structured review of a specific initiative: What are the objectives, which requirements matter most and what needs to be clarified before choosing a solution?

03
DEVELOP RELATIONSHIPS

Help customers
& partners grow

Strong business relationships grow from understanding and shared value. I bring experience in enterprise sales, customer engagement and strategic alliances.

  • Sharpen customer value and positioning
  • Develop strategic accounts and partnerships
  • Identify shared business opportunities
A possible starting point +

A working session on a target account, a solution offering or a partnership. Together, we clarify the starting point and define a practical next step.

MY APPROACH

Listen first.
Then create clarity.

A collaborative, straightforward approach
with a realistic view of what is achievable.

01 / UNDERSTAND

Understand the
starting point.

I listen, ask questions and connect different perspectives. Together, we make objectives and challenges concrete.

02 / ASSESS

Build a shared
understanding.

We assess requirements, options and open questions, turning technical topics into clear choices for action.

03 / MOVE FORWARD

Define a practical
next step.

We agree priorities and next steps. Where useful, I support further discussions with customers, teams and partners.

Portrait of Markus Hirsch
Markus Hirsch

30+ years of experience in IT & software

KAUFBEUREN · ACROSS GERMANY

ABOUT ME

Technology in view.
People at the centre.

I understand complex technology from several perspectives: support and systems engineering, presales, sales and the development of strategic partnerships.

More than 30 years in IT and software have taught me what matters: connecting technical possibilities with a company’s actual business needs.

My career includes roles at IntraFind, Genesys, LivePerson, TIBCO and BEA Systems. My experience spans enterprise search and AI, digital customer engagement, integration solutions and digital transformation in manufacturing.

German · English · FrenchDACH & international experience
My professional background on LinkedIn

AI IN MANUFACTURING

From operational knowledge
to customer proposals.

Explore all application areas ↗
01

Production

Unlock operational knowledge, investigate faults and connect process data with its context.

Explore examples ↗02

Quality Management

Structure complaints, find inspection knowledge and support the investigation of defect patterns.

Explore examples ↗03

Knowledge & Data

Make technical information accessible and establish the data foundation for digital initiatives.

Explore examples ↗04

Service & Support

Classify tickets, equip service teams with knowledge and analyse customer feedback.

Explore examples ↗05

Procurement & Supply Chain

Compare quotations, unlock supplier knowledge and consolidate operational signals.

Explore examples ↗06

Sales & Customer Management

Analyse tenders, prepare proposals and use AI to structure customer enquiries.

Explore examples ↗

AREAS OF EXPERIENCE

ManufacturingEnterprise SoftwareSaaS & CloudDigital Customer EngagementPartner Ecosystems

LET’S TALK

What would you like
to move forward?

Considering an idea, a specific initiative or an opportunity to work together? I would welcome a conversation.

beratung@ki-fuer-industrie.org +49 160 8983019
Based in Kaufbeuren. Online and in person.

A good starting point:
Your idea in three sentences.

What is the challenge? Where are you today? What would you like to achieve?

Opens your email application.