AI FOR SALES & CUSTOMER MANAGEMENT

Understand requirements.
Prepare stronger proposals.

Tenders, technical customer enquiries and proposals involve many sources and stakeholders. AI can structure requirements, surface relevant knowledge and prepare drafts for professional review.

Explore three use cases
A QUESTION TO GET STARTED

How much time does your sales team lose gathering requirements, technical answers and proposal content?

USE CASE EXAMPLES

How AI could help
in everyday work.

Illustrative scenarios. Requirements and value are assessed for your specific process.

01

AI-ASSISTED REQUIREMENTS ANALYSIS

Analyse tenders and technical specifications

THE STARTING POINT

Large tenders spread requirements, deadlines, supporting evidence and technical specifications across many documents. Contradictions and open questions can easily be missed.

A POSSIBLE APPROACH

AI can extract requirements with source references and prepare a requirements matrix. Comparing these with approved capability descriptions highlights possible matches, gaps and points to clarify. Mandatory requirements and evaluation criteria are listed separately.

WHAT YOU NEED

Complete tender documentation, including attachments and amendments, approved capability descriptions, clear criteria and assigned review responsibilities.

UNDERSTAND THE AI

What happens behind the scenes.

TECHNICAL INSIGHT
POSSIBLE SOLUTION DESIGN

Document AI · Requirements extraction · RAG matching

What does the AI actually do?

AI identifies requirements in prose and attachments and maps them to approved capability descriptions.

How the solution works

  1. 01
    Structure requirements

    An LLM extracts statements, mandatory criteria and dates with sources, including amendments.

  2. 02
    Find capabilities

    Semantic search retrieves candidates from approved product and service records.

  3. 03
    Prepare the matrix

    Show rationale and evidence, flagging missing support and contradictions.

What value can it deliver?

Less reading and compilation effort; earlier visibility of gaps supports an informed bid decision.

A concrete example

An interface requirement finds a related description but no evidence for the requested version; the matrix exposes the gap.

Technology, setup & operation

Combine a pretrained LLM, index and requirements schema. Measure completeness against an expert reference. Textual similarity does not establish compliance.

Illustrative solution design. The final architecture depends on data, systems and pilot evaluation.

Pilot, value assessment & professional responsibility +
HOW A PILOT COULD START

Select a closed tender and evaluate the AI analysis against the original professional review.

HOW TO ASSESS VALUE

Compare requirement coverage, correct source attribution and initial analysis time with a manually verified reference.

Relevant specialists assess technical compliance, deadlines, contractual terms and the bid decision. Missing information remains explicitly unresolved.

02

AI IN THE PROPOSAL PROCESS

Prepare proposals from approved knowledge

THE STARTING POINT

Tailored proposals require sales, presales and technical teams to bring together product information, scope and suitable content. Version differences and unintended commitments make alignment harder.

A POSSIBLE APPROACH

AI supports a proposal draft based on confirmed customer requirements, current templates and approved content. It suggests suitable sections and flags missing information, assumptions and deviations for review.

WHAT YOU NEED

Current proposal templates, approved product and service information, confirmed requirements and a defined review and approval process.

UNDERSTAND THE AI

What happens behind the scenes.

TECHNICAL INSIGHT
POSSIBLE SOLUTION DESIGN

Generative AI · RAG · Template-based proposal draft

What does the AI actually do?

AI selects approved content for confirmed requirements and turns it into a coherent draft.

How the solution works

  1. 01
    Define context

    Confirmed requirements and the current template determine scope and structure.

  2. 02
    Assemble content

    RAG supplies approved service sections; an LLM connects them and marks assumptions.

  3. 03
    Check figures and commitments

    Authoritative systems supply prices and dates; defined reviewers approve the draft.

What value can it deliver?

Less first-draft effort and less searching for current content can shorten proposal preparation.

A concrete example

An additional service receives an approved description; an unavailable price remains an open field.

Technology, setup & operation

The LLM supports wording and structure. Pricing and approvals remain in their designated systems, with source and revision links retained.

Illustrative solution design. The final architecture depends on data, systems and pilot evaluation.

Pilot, value assessment & professional responsibility +
HOW A PILOT COULD START

Trial one recurring proposal type with a clearly defined scope and a small sales and presales team.

HOW TO ASSESS VALUE

Compare preparation time, correction effort, completeness and the number of review cycles with the existing workflow.

Prices, discounts, technical commitments, delivery dates and contractual clauses come from the responsible sources and are approved before sending. Missing values are not invented.

03

AI IN CUSTOMER MANAGEMENT

Analyse customer enquiries and change requests

THE STARTING POINT

Technical questions and change requests are spread across emails, meeting notes, CRM records and proposal versions. Reconstructing current needs and existing agreements takes time.

A POSSIBLE APPROACH

AI can consolidate authorised information for an enquiry, extract requirements and open points, and flag changes against the previous position. This supports an action list and a draft response with source references.

WHAT YOU NEED

Linked customer and case information, approved meeting notes and correspondence, current proposal versions and defined access rights.

UNDERSTAND THE AI

What happens behind the scenes.

TECHNICAL INSIGHT
POSSIBLE SOLUTION DESIGN

NLP · Context summarisation · Change comparison

What does the AI actually do?

AI extracts new requirements from correspondence and identifies differences from a confirmed baseline.

How the solution works

  1. 01
    Limit the case

    CRM link, customer and permissions determine accessible messages and proposal revisions.

  2. 02
    Compare statements

    An LLM extracts requirements and compares them with the confirmed baseline.

  3. 03
    Prepare clarification

    Source-linked changes, questions and possible actions are presented for confirmation.

What value can it deliver?

Less effort reconstructing agreements and a lower risk of missing change requests in long threads.

A concrete example

An email requests an additional acceptance test; the assistant flags it as a new request for effort assessment.

Technology, setup & operation

A pretrained LLM can extract and summarise. Baseline, date and status must be explicit; a new request does not become an agreed commitment.

Illustrative solution design. The final architecture depends on data, systems and pilot evaluation.

Pilot, value assessment & professional responsibility +
HOW A PILOT COULD START

Investigate a defined customer workflow using selected closed enquiries and manually verified results.

HOW TO ASSESS VALUE

Evaluate summary completeness, correctly identified changes and time spent on typical customer enquiries.

Customer information remains within the authorised group. Responsible staff review tasks, CRM changes and responses before adoption or sending.

MY CONTRIBUTION

Work out together
what is worth pursuing.

I help you turn an interesting use case into a clear, assessable business task.

  • Structure needs and objectives with business functions and IT
  • Clarify value, requirements and open questions
  • Prepare a basis for decisions and define a possible pilot scope
  • Support alignment with suitable implementation partners

FREQUENTLY ASKED QUESTIONS

Before taking
the first step.

Can AI send binding proposals on its own? +

The approach described here prepares drafts and review steps. Pricing, technical commitments, contractual terms and sending remain within the company’s defined approval process.

Do we need a new CRM first? +

No. A pilot can begin with a curated set of tenders, approved proposal content and selected case data. Later integration with CRM, document management or ERP is assessed against value and operating requirements.

FROM A USE CASE TO THE NEXT STEP

Which idea would you
like to make concrete?

Together, we clarify the starting point, possible use cases and expected value, creating a sound basis for your next decisions.

Request a conversation by email +49 160 8983019

Online and at your location.